- To create profitable, socially and environmentally themed feature-length
movies with at least one "name actor"
- To become a self-sustaining,
profitable business within three years
- To measure results with a
double bottom line, which means providing both attractive financial
and social returns for investors
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- To use the medium of film
to educate and impact lives by inspiring people to view their world
differently and take action in their communities
- To offer opportunities to "at-risk" youth,
women and minorities by providing training and employment in an otherwise
exclusive industry
- To excel in the areas of
community involvement, philanthropy and exceptional employee treatment
- To improve lives by donating
a portion of the company's profits (a minimum of 10% once the company
is self-sustaining) to nonprofit organizations
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